Iowa roots important to fresh Mex chain’s success
date:Aug 27, 2012
ears. Anderson said the chain avoids unnecessary changes because a simpler system makes execution less difficult.


Among the significant changes was the adoption of a simple kitchen tool that mixes burrito ingredients as they are spread.


Pancheros dubbed it Bob the Tool and promoted it as a competitive advantage, claiming it helped ensure customer would get a bit of every burrito ingredient in virtually every bite.


Anderson said Pancheros is updating its outdoor signs with larger lettering
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