date:Sep 07, 2018
s who, our research shows, are looking for variety in the salty snack aisle.
Todays consumers are interested in flavor innovationboth familiar and unexpectedin the popcorn category. While traditional varieties like cheese-flavored (49 percent) and indulgent (e.g., chocolate/caramel covered) (32 percent) are high on the list, popcorn buyers are also interested in purchasing options that are mixed flavor (e.g., salty, indulgent, and cheesy popcorn in one bag) (39 percent), have additions mixed in