date:Sep 07, 2018
on. In fact, 45 percent of popcorn consumers are seeking out all-natural varieties.
The popcorn segment, particularly RTE popcorn, is likely to continue benefiting from a generally healthy image as well as its suitability as a medium for a wide range of flavors and toppings, said John Owen, senior food and drink analyst at Mintel. As such, there is an opportunity for brands in other salty snack segments to innovate with unexpected flavors to engage consumers, especially among younger generation