date:Sep 07, 2018
Ready-to-eat (RTE) popcorn brands are finding success not only through an expanding array of creative new flavors, but also by tapping into growing interest in healthy, natural and portable snacks and eating occasions, according to new data from Mintel.
U.S. retail sales of popcorn increased 32 percent in the past five years to reach an estimated $2.5 billion in 2017, with RTE popcorn leading the flavor innovation wave, growing an impressive 118 percent between 2012 and 2017 to reach $1.1 billi