International Sauces are an Important Entry Point for Consumers into Unfamiliar Cuisines
date:Sep 07, 2018
sions of the sauce: Original, Spicy, and Smoky.

International sauces act as an important entry point for consumers into unfamiliar cuisines. Consumers can use sauces to enhance a familiar dish, such as pizza, with a more unfamiliar international flavor.

According to Mintels Innovation on the Menu US 2017 report, 22% of consumers say they would be motivated to try a new flavor if it was served in a familiar dish. Restaurant name recognition also can motivate consumers to pick up an unfamiliar f
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