date:Sep 06, 2018
irector at consulting firm AlixPartners in Italy.
Starbucks will find it hard to become an everyday choice for Italians, but is likely to attract customers looking for a more complete experience, particularly younger people, he said.
The US group will open four traditional cafes in Milan with its local partner Antonio Percassi by the end of this year.
Federico Castelmare, 55, the barista of one cafe near the new Starbucks cafe said its higher price would not allow him to charge customers more