Starbucks' Italian dream comes true, but it is not cheap
date:Sep 06, 2018
s said it would start rolling out regular cafes across Italy this year - a move that will bring it into closer competition with Italy's more than 57,000 cafes.

No other Western country has as many, according to market research provider Euromonitor International.

The Starbucks model and the economic sustainability of their stores are built on a price of its flagship products - cappuccino, espresso, frappuccino - which is very far from the average price in the Italian bars, said Marco Eccheli, D
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