Starbucks' Italian dream comes true, but it is not cheap
date:Sep 06, 2018


The venue features a green industrial-scale roaster, marble counters, brass engravings - and a price that could make many Italians reluctant to make it their regular cafe.

At 1.80 euros (US$2.09) for a simple espresso, Starbucks will charge nearly double what Italians pay at their local bars.

The price reflects the premium experience we will offer customers, Starbucks Global President of Retail, John Culver, told Reuters as he showed media through the store, built inside an elegant, century-
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05/18 01:35