date:Sep 06, 2018
to encourage healthy trends. In May, the association expanded its efforts with the Partnership for a Healthier America (PHA) by partnering with the Alliance for a Healthier Generation and the American Beverage Association (ABA) to help consumers reduce their sugar consumption by providing them with more beverage choices.
The groups will work together on marketing, merchandising and distribution strategies to drive awareness of zero- and reduced-sugar beverages, including waters, available in co