date:Sep 05, 2018
n, now part of MillerCoors; and Shock Top, Blue Point, Golden Road and Goose Island, all now part of AB InBev. According to IRI, Blue Moon was the leading craft beer brand through multiple retailers in 2017, ahead of Samuel Adams (Boston Beer Company), Sierra Nevada and New Belgium.
From a product development standpoint, the craft market is characterized by the large number of seasonal and limited edition launches.
Sierra Nevada, for example, has a flagship Pale Ale line and other permanent br