date:Sep 05, 2018
st driver of purchase intent.
Beloit, Wis.-based Kerry affirms these results in its June report, How Sweet It Is, which looked at the sweetener taste preferences of 760 Americans across different age groups, gender and ethnicities. Fifty-five percent of American consumers want reduced sugar products to taste the same, it states. With 71 percent of consumers reading the sugar content on ingredient labels, the focus on lower sugar products has never been higher.
When it comes to consumer awarene