Natural sweeteners resonate with consumers
date:Sep 05, 2018
017, more than 3,000 food and beverage products containing stevia launched globally, according to Chicago-based Mintels 2018 Global New Products Database (GNPD). In 2012, only a quarter of the 1,000 new products were beverages, it adds.

Growing rates of obesity and diabetes are fueling the need for better-for-you, natural sugar substitutes, says Magomet Malsagov, chief executive officer at PureCircle USA Inc., Chicago. In 2017, launches of products containing stevia with a claim for kids (ages
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