date:Sep 04, 2018
ing convenience.
Soups, sauces and smoothies
This focus on convenience products is reflected in their range. Last year, Greenyard invested in start-up Alberts, which developed a smoothie machine. The machine uses frozen fruit, but has the perception of fresh, Charles-Henri explains. That way, frozen can be an add-on. Its how we created an additional consumption moment. Products that are difficult to process for consumers, such as pineapple, passion fruit and pomegranate, are preferred by the pr