date:Sep 04, 2018
. The number of households with a freezer is an important factor for the potential of a market.
Frozen products still have a less positive image than fresh vegetables. Unjustly, because studies show frozen vegetables retain their nutrients longer than fresh vegetables. We dont want to compete with fresh fruit and vegetables, that would just confuse consumers, Charles-Henri explains. We want to be an add-on to fresh with our frozen products. He mentions the strong suits of frozen products regard