date:Aug 25, 2012
n you are in bankruptcy you cant hedge. Well, you can hedge for like two months, but you cant hedge long term.
But revenues are solid. So, the strength of the brands is remarkable to me. Whether its Drake Cakes, Dolly Madison, there are powerful brands, there is powerful demand. The difficulty is the cost structure.
Asked how much Hostess management is asking its employees to give up to make the business viable, Mr. Rayburn was blunt.
A lot, he said. I think in terms of wage concessions its abo