date:Aug 30, 2018
: How do you approach from-the-farm appeal?
Fricke: At Simplot, we always are working with grower-farmers and looking at new varieties of potatoes and other vegetables. For example, when we developed our flame-roasted Fuji apples product, we roasted and reviewed the texture of dozens of apples while we looked for just the right texture, flavor and appearance.
Sourcing clean and organic ingredients to use in product development is absolutely trending along with an increased pantry list of prod