date:Aug 30, 2018
rries or candy) (20%) and are seasonal flavored (eg pumpkin spice, gingerbread) (12%).
Overall, while Americans are interested in indulgent flavors and mix-ins when it comes to popcorn, natural options have their place in the grocery cart as nearly half (45%) of popcorn consumers are interested in buying all-natural varieties.
Popcorn sales have been on the rise in recent years and now the category is shifting from traditional flavors toward more dynamic flavors and combinations, driven by the