Safety-aware Chinese consumers turning to dairy imports
date:Aug 25, 2012


When bottom line becomes the upper limit, the adverse events make consumers panic and become a significant factor in the choice of brands. 76% of the respondents say they will change the original considerations in purchase after learning about these incidents.

In the meantime, consumers tend to choose big, international, imported brands,said the survey report.

Quality is trustworthy

Asked why they would choose imported food brands over domestically-manufactured products, consumers cited the
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