date:Aug 23, 2018
ker noted.
1850 Premium Coffee was another contributor to growth in both the Premium and One-Cup segments. Launched in April, the brand has already hit our target ACV of 70 percent and is currently generating nearly $1 million in weekly retail sales and growing. To further build consumer awareness, our comprehensive $30 million marketing program is now underway, he said.
Although it is still early in the launch, we are excited by the initial pipelines build and expect 1850 to be a growth platf