date:Aug 23, 2018
Cox, research and development director for GanadenBC30 and Wellmune at Beloit, Wis.-based Kerry.
There has been a clear uptick in functional, clean-label beverages. In fact, 73 percent of consumers consider food and drink products fortified with added nutrients to be appealing, according to GlobalDatas December 2016 report, TrendSights Analysis: Well-being.
Against this backdrop, improving immune function is the top concern among consumers 87 percent express an interest in purchasing beverage