date:Aug 22, 2018
es reported.
Monk fruit, in particular, is finding broad appeal in new product development, achieving a CAGR of 48 percent in food and beverage launches (2013-2017).
According to the market researcher, natural non-nutritive sweeteners in food and beverage are the top choices for health and clean label claims, as evidenced by the growth of monk fruit, thaumatin and stevia application, attracting the attention of health-concerned consumers.
Hitting the sweet spot
Healthfulness continues to dri