date:Aug 21, 2018
head from other regions and this is North America. Not only is the US ahead of other regions but its also growing at a rapid rate, so much so that within four years the North American market could represent 41 percent of the entire plant protein market based on market research.
In Europe, we see the same evolution of the product launches in four years, from 2013 to 2017, today the pea protein accounts for 17 percent of the global plant protein products launches. This is supported by customer aw