date:Aug 20, 2018
pealing to demographics across the board.
Cereal remains the most popular breakfast food. Adults with young children are most likely to purchase cold cereal based on their kids preferences, while older generations are most likely to purchase hot cereal. However, marketers have an opportunity to bridge the hot and cold cereal generation gap, as demonstrated by the explosion in popularity of overnight oats. Overnight oats combine the positive nutritional reputation of hot cereal with the convenie