Dole Fruit Bowls campaign focuses on ‘family traditions’
date:Aug 20, 2018
at various stages of the girls childhood and teen years. A final vignette shows the daughter, now grown up, in turn using a fruit-bowl lid message to announce some good news to her mother.

As reported by mediapost.com, the new creative also marks a shift to a family vibe, while the previous campaign focused on young adults.
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