date:Aug 20, 2018
With its new campaign, Dole Fruit Bowls is flipping from benefits-oriented to emotional and nostalgic. The brands previous TV campaign drove home the brands packed in 100% fruit juice benefit by showing Dole Fruit Bowl consumers drinking the liquid in their products, while friends felt compelled to drain out syrupy or watery liquids before eating their fruit.
The first TV ad in the new campaign, Traditions shows a mom writing loving and encouraging notes on the lids of her daughters fruit bowls