Digital marketing, social media connects consumers to beverage brands
date:Aug 16, 2018
, Sparklofts Persing says. Now you are able to show off your brand while hiking, at the beach, a BBQ, etc.

It also allows beverage brands to position their product as a lifestyle brand. A strong marketing tactic within the industry is showing the lifestyle that goes along with the brand family-friendly, health-oriented or life-of-the-party, she continues. Social media has always been the perfect platform for creating a community of like-minded fans and sharing content relevant to their interes
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