Digital marketing, social media connects consumers to beverage brands
date:Aug 16, 2018
om other parts of the country were able to view The Macallan Distillery Experience on their mobile phones or desktops, through social media or at select wine and liquor retail stores, bars and restaurants using a virtual reality headset, it added.

The shift
Due to the shift towards digital marketing, beverage companies have expanded their reach while enabling consumers to go places not otherwise possible. Social media allows brands to showcase the portability of packaging, like cans for example

05/19 09:05