date:Aug 16, 2018
a limited-edition mystery fruit flavor that coincided with a social media sweepstakes.
To participate, consumers were able to engage with the company on Instagram, Facebook or Twitter, using the hashtag #WhatTheFlavorSweeps and cast their vote on the mystery flavor. After the vote was submitted, participants were entered for a chance to win $45,000 worth of prizes, including an all-expense paid VIP trip to a major music festival to be held next April.
An article by Justin Twymon, for CBD Mark