Digital marketing, social media connects consumers to beverage brands
date:Aug 16, 2018
nstagram the digital marketing king, says Ashlynn Persing, Sparkloft Medias social media strategist. Brands are utilizing this and going beyond POS marketing campaigns and creating content specifically for social media.

Beverage-oriented influencers on Instagram are changing the way brands develop relationships with consumers, she continues.

An example of beverage companies utilizing Instagram is Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash. This year, the company debuted

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