Digital marketing, social media connects consumers to beverage brands
date:Aug 16, 2018
veloped three concepts to grow awareness for the beverage companys new flavors: gifs, free-frame still imagery and miniature case narratives, it says. The concepts were created to integrate with Blossom Brothers point-of-sale (POS) creative, including posting and sharing abilities on social media platforms, designed to encourage consumers to purchase in-store, it adds.

Everyday influencers
Companies who wish to gage and engage with the connected consumer must create new ways for them to inter
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