date:Aug 14, 2018
ll for Frito-Lays Cheetos brand, and the company said adding it to its pretzel thin crisps made sense for consumers looking for an added layer of heat.
Flamin Hot is a longtime fan-favorite its become a part of pop culture in many ways so were thrilled to bring it to Rold Gold, said Jeannie Cho, vice president of marketing, Frito-Lay North America.
PepsiCo will need more innovation like Flamin Hot Thin Crisps to boost its overall pretzel sales. In the 52 weeks ended June 17, dollar sales of F