date:Aug 24, 2012
th more than 250 calories globally.
It first announced the RD initiative earlier this year and has since revealed plans to reduce the size of its bars by more than 10%, after is revealed that reformulating certain recipes will not provide enough of a calorie reduction.
Trial run?
Mars suggested that launching the product at least initially in the limited edition market represents a huge opportunity for retailers:
Consumers are always excited by novelty chocolate creations, particularly tho