date:Aug 24, 2012
Cuervo Light Margaritas and Zero Calorie Margarita Mix.
These same growth drivers apply equally well in the worlds faster growing markets with emerging middle-class consumers,Walsh said.
He gave the example of Kenya, where Diageos market research showed that women didnt like drinking beer in the on trade, since packaging and liquid were seen as too masculine.
As a result, Walsh said the firm had launched apple-based alcoholic drink Snapp as amore stylish and sophisticated alternative to beer.