date:Aug 24, 2012
FO Ren Hooft Graafland added.
Van Boxmeer said:We are back to where we wanted to be, and we pursue a policy aimed at creating share in value and improving our mix. H2 will be better than H1 for us in terms of Russian pricing.
Our policy of focusing on the premium end of the portfolio is starting to give really good results.
Matthew Webb from JP Morgan asked whether Heineken was raising prices at the lower end in Russia given thatgrowth at the low end is doing nothing for your profitability t