Bright futures: The evolution of natural colors and a “less is more” approach
date:Aug 07, 2018
. This is one product that ticks all the right boxes, she claims.

According to Frutarom, the introduction of coloring to foods has added a new chapter in the evolution of natural colors. By limiting the processing and adding a fruit or vegetable source of color, a new product has been introduced coloring foods. The coloring effect is secondary to the product being a food item and this type of product has no E-numbers, Ilanit Bar-Zeev, Vice President Natural Solutions Natural Colors BU Direct
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