Bright futures: The evolution of natural colors and a “less is more” approach
date:Aug 07, 2018
or at Frutarom.

There seems to be a growing desire for naturalness in food. Consumers require and ask for more natural and low-processed products. They want transparency. And they want to know what they eat and where it comes from.

Everything points in the direction of a continuation of natural colors being selected over synthetic, adds Bar-Zeev. The food and beverage industry took responsibility and leadership to make it happen constantly working on generating accessible, affordable and sus
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