Restaurants, Bars Push Innovative Drinks to Entice Millennials
date:Aug 06, 2018
e alcohol sales are rising, indicating that while consumers are drinking less, they are trading up for more expensive drinks. Our research shows that consumers are ordering imported and craft beer over light beer, and premium spirits are growing more popular than value spirits, concludes Bryant. Looking ahead, drink variety will build consumer excitement at bars and restaurants, while currently trendy drinks such as sparkling wine and ros will continue to be a popular option for both special and
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