date:Aug 06, 2018
lling to make the time as just 15% of Baby Boomers (aged 54-72) agree it takes too much effort to drink away from home.
Overall, more than half (55%) of American consumers prefer drinking at home. In fact, it seems the at-home drinking trend is catching on as on-premise alcohol drinkers are more likely to say they are drinking alcoholic beverages away from home less often (18%) in 2018 than they did a year ago, than to say they are drinking away from home more often (15%), with Younger Millenni