date:Aug 06, 2018
Wine Australia CEO Andreas Clark said the US is the worlds largest wine market and the opportunity there is to capture more of the premium end of the market as American consumers trade up to higher priced wines.
Australia has been very strong in the commercial half of the US market (54 per cent of the US off-trade volume is wines under US$8 per bottle), but this market is shrinking, Mr Clark said.
As American consumers transition from commercial wines to more premium wines, Australia has to be