date:Aug 06, 2018
standing of China, we believe we can win together in this new era of the Chinese beer market, in which the premium segment will become increasingly important, he added.
In Heineken, we have found the perfect partner to achieve our ambitions in China and - as an international partner - to support us in growing our business outside China, Chen said.
Terms of non-binding agreements
The geographical coverage of the strategic partnership with CRE and CR Beer is China. Under the non-binding agreemen