date:Aug 06, 2018
ilities and a world-class international brand portfolio, led by the iconic Heineken brand for which it has built strong equity over the years in China.
Heineken, CRE and CR Beer are convinced that their strategic partnership will drive growth for their businesses. The partnership will enable CRE to advance its premiumisation strategy and it will help Heineken to significantly expand availability of the Heineken brand in China to fully leverage the brands potential.
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Under the str