Heineken signs agreements with CRE and China’s leading beer co CR Beer
date:Aug 06, 2018
million or 88.66 per share.

Heineken will contribute its operating entities in China, including three breweries, into CR Beer for a total consideration of HK$2.4 billion, through a share sale transaction.

Combined, these transactions will result in a net investment of 1,948 million (at current exchange rates) by Heineken.

Heineken and CR Beer will enter into a Trademark License Agreement (TMLA) for the Heineken brand in China. Heineken and CR Beer will also sign a framework agreement to allo
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