date:Aug 06, 2018
Heineken N V has signed non-binding agreements with China Resources Enterprise, Limited (CRE) and China Resources Beer (Holdings) Co Ltd (CR Beer), the undisputed market leader in China, the worlds largest beer market, to create a long-term strategic partnership for Mainland China, Hong Kong and Macau. In the context of this partnership, Heineken will become CREs 40 per cent minority partner in holding company CRH (Beer) Limited (CBL), which controls CR Beer.
As a part of the strategic partners