date:Aug 01, 2018
ican brand Just has signed its first distribution deal in Europe for its egg alternative. Available in a liquid format, the brand claims that the mung bean-based product can be used exactly like an egg while also being free from cholesterol, antibiotics, and is more sustainable to produce.
The opportunity for egg alternatives to take a slice out of these regional egg markets is significant given the importance of this product in their food culture. According to 2017 industry estimates, in the U