date:Jul 30, 2018
ke infrequent large actions across the entire portfolio that were largely commodity-driven. Our new pricing approach is much more precise, both in terms of magnitude and breadth. It utilizes more levers and will be more dynamic. This go-forward approach is critical in a fast-changing environment and enables us to balance market opportunity with operational complexity.
On a weighted average basis, the pricing action Hershey took was about 2.5% across the total business, according to the company.