Hershey’s Shift into Broader Snack Segment Propels Earnings
date:Jul 30, 2018
tionery category growth was 0.6% in measured channels during the 12 weeks ended July 15 and was pressured, according to the company. Candy, mint and gum category sales were down 0.4% during the same period.

We expected softer first-half performance due to a shorter Easter and promotional and innovation timing, Ms. Buck said. While measured channels are a little soft, we are seeing growth in untracked channels, as consumers purchase patterns become increasingly fluid. Our core franchises grew 1.
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