date:Jul 30, 2018
rience filled with the rich flavor profile of cheese.
Kerrys consumer research reveals that cheese snacks have one of the highest gaps in the desire for authenticity versus current perceptions of the category.
Key findings show that consumers:
Consumers believe they only get an imitation of cheese in their cheesy snacks, not the real deal that they love and adore (Kerry The Real Cheese Research, 2017).
View traditional cheese snacks as artificial, lacking in textural complexity and dimens