What Drives Consumers to Purchase Convenience Foods?
date:Jul 26, 2018
such as time constraints, prices, the food environment, and financial resources. More specifically, we examine how each factor affects foods with varying degree of convenience that consumers purchase: fast-food, full-service restaurant meals, ready-to-eat foods from grocery stores, or non-ready-to-eat foods from grocery stores.

Employment creates time constraints from both the time spent working and the time spent commuting. These time constraints shift consumer demand from grocery store foods
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