What Drives Consumers to Purchase Convenience Foods?
date:Jul 26, 2018
little or no preparation. Although these convenience foods save time, they tend to have lower nutritional values and can be more expensive than food that takes more time to prepare. In our recent report, Consumers Balance Time and Money in Purchasing Convenience Foods, we use USDAs 2012-13 National Household Food Acquisition and Purchase Survey (FoodAPS) to explore why Americans purchase convenience foods, what types of convenience foods they purchase, and the factors affecting their decisions;
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