date:Jul 24, 2018
For four years, HAK, known for its tinned foods, has dedicated itself to legumes. The company promotes beans with various campaigns, and thats bearing fruit. The market has grown in recent years, although theres still a difference in development between urban areas and non-urban areas in this segment.
Within the category, weve seen legumes being the driving force, says Nicole Freid, manager of marketing and innovation for HAK. The legume market is growing most strongly. In 2015, the company sta